Our purpose
Care for the person
doing the caring.
Our work is shaped by lived experience and a vision for clearer guidance, compassion and connection for family carers.
What guides our work
Our five pillars.
Supporting families affected by dementia with compassion, understanding and connection.
Carer Wellbeing & Self-Care
Dementia-Friendly Healthcare
Community Connection & Events
Practical Tools & Activities
Turning experience into change
Families deserve better.
Two campaigns. One purpose: a more compassionate experience for people living with dementia and the people beside them.
01
Dementia-friendly
healthcare appointments
We're campaigning for quiet spaces and calmer waiting areas in GP surgeries, hospitals and dental settings.
Noise, busy environments and long waits can make an already difficult appointment overwhelming. Families need understanding and a setting that helps the person feel safe.
Sign the petition02
Better support
after diagnosis
A dementia diagnosis should come with clear information, compassionate guidance and practical next steps for the whole family.
We're asking for better support at and after diagnosis, including where to turn, what to ask and how carers can get help for their own wellbeing.
Sign the petitionYou can help by sharing the campaigns, talking about your experience and helping more families find our work.
Honest experiences, shared with care.
Our stories reflect a personal caring journey. Individual needs and experiences differ. For advice about your own circumstances, speak to the professionals supporting your family.
Find our stories