The heart behind HOWL
It began with Mum.
Holding On With Love is a wellbeing business with a deeply personal purpose.
I'm Charlene. I cared for my mum, who lived with Alzheimer's, for over ten years. Alongside the love and precious moments came exhaustion, difficult decisions and times when I felt very alone.
After losing Mum in 2024, I began sharing the things I learnt the hard way. Holding On With Love grew from that story: a way to remember her, offer comfort and speak up for families who need better support.
“I hope sharing my story helps someone else feel less alone.”
Our focus is family carers and people affected by dementia. Our self-care gifts are for anyone who needs a little kindness, too.